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Insights on HubSpot, Shopify, SEO and AEO from BLOOM Transitions.
Topics
AEO, AI Search, Digital Marketing, Answer Engine OptimisationAEO Month One: From 0.21% to 8.51%
From 0.21% to 8.51% AI search visibility in six weeks. Discover the AEO strategies, schema updates and content changes that delivered measurable results.
Tineke Madgwick ·
AEO, AI Search, Digital Marketing, Answer Engine OptimisationThe Race to Mediocracy. What Happens When AI Does Our Thinking For Us?
AI is making work effortless - but what happens to exceptional work? BLOOM explores the cost of convenience & why curiosity is your greatest advantage.
Tineke Madgwick ·
AI, HubSpot, Digital MarketingYou're Probably Wasting Free HubSpot Credits
Your HubSpot plan includes AI tools and credits most businesses never touch. BLOOM breaks down what they are - and how to actually use them.
Lucy Strack ·
AEO, AI, Digital Marketing, Answer Engine Optimisation, AI SearchOur AEO Game Plan (And the Results We Didn't Expect This Fast)
Analogue dial pointing to 0.45
Tineke Madgwick ·
HubSpot, SEO, AEO, Digital Marketing, New Zealand, Answer Engine Optimisation, AI SearchWhat Is Answer Engine Optimisation (AEO) & Why Do NZ Businesses Need It?
AEO helps your brand show up in AI-generated answers - ChatGPT, Gemini, Perplexity and more. Here's what it is, why it matters, and how BLOOM can help.
Tineke Madgwick ·
SEO, SEO Audit, AEO, Digital Marketing, Answer Engine Optimisation, AI SearchSEO vs AEO: How to Rank in Search and AI Answers
Learn the difference between SEO & AEO, why answer engines matter and how to optimise content for Google rankings, AI summaries, snippets & voice search.
Lucy Strack ·
HubSpot, SEO, shopify, WebsiteRedirects Explained: How 301 Redirects Improve SEO and User Experience
Learn how to set up redirects in Shopify and HubSpot to improve user experience and maintain SEO health by reducing 404 errors and preserving backlinks.
Lucy Strack ·
shopify, e-commerce, WebsiteShopify Photo Specs
Optimise your Shopify store with the right image specs for better aesthetics and faster loading times. Learn the ideal dimensions and tips for image compression.
Liv Loe ·
HubSpotBlind Spots in Your Database
Data Decay - Is your marketing database costing you more than it's worth? Get on top of the hidden issues and optimise your contact lists.
Lucy Strack ·
HubSpotLeveraging HubSpot’s Content Assistant
Boost your content creation with AI. Discover how HubSpot’s Content Assistant enhances efficiency, maintains your brand voice, and optimizes SEO for high-quality, engaging content.
Liv Loe ·