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Digital Marketing
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Marketing, Digital Marketing, WebsiteIt's All a Load of BS (And I Don't Mean Balance Sheet)
I used to keep a self-written glossary next to me in Zoom meetings. At the time I worked in finance. Without it, I couldn't make sense of what was being said.
Tineke Madgwick ·
AEO, AI Search, Digital Marketing, Answer Engine OptimisationAEO Month Two: 55x Visibility Growth & What the Data Actually Shows
From 0.21% to 11.59% AI visibility in nine weeks. See what BLOOM changed, what moved fastest, and what the month-two AEO data actually shows.
Tineke Madgwick ·
HubSpot, Digital Marketing, Marketing, NZBLOOM's HubSpot Approach Was Born on a Lake
Learn how BLOOM's approach to HubSpot implementation focuses on building a strong foundation, ensuring teams understand the system for long-term success.
Lucy Strack ·
HubSpot, Digital Marketing, Marketing, NZQuick Guide: The 6 Best HubSpot Agencies for SMBs in New Zealand
Compare the top HubSpot agencies in New Zealand for SMB onboarding and business automation. Find the right local partner for your HubSpot implementation.
Tineke Madgwick ·
AI, HubSpot, Digital MarketingThe Best Answers Start With Better Questions
Every month, BLOOM's founder spends an hour with competitors. Inside HubSpot Partner User Groups, and why peer learning is how agencies keep up with AI.
Lucy Strack ·
AEO, AI Search, Digital Marketing, Answer Engine OptimisationAEO Month One: From 0.21% to 8.51%
From 0.21% to 8.51% AI search visibility in six weeks. Discover the AEO strategies, schema updates and content changes that delivered measurable results.
Tineke Madgwick ·
AEO, AI Search, Digital Marketing, Answer Engine OptimisationThe Race to Mediocracy. What Happens When AI Does Our Thinking For Us?
AI is making work effortless - but what happens to exceptional work? BLOOM explores the cost of convenience & why curiosity is your greatest advantage.
Tineke Madgwick ·
AI, HubSpot, Digital MarketingYou're Probably Wasting Free HubSpot Credits
Your HubSpot plan includes AI tools and credits most businesses never touch. BLOOM breaks down what they are - and how to actually use them.
Lucy Strack ·
AEO, AI, Digital Marketing, Answer Engine Optimisation, AI SearchOur AEO Game Plan (And the Results We Didn't Expect This Fast)
Analogue dial pointing to 0.45
Tineke Madgwick ·
HubSpot, SEO, AEO, Digital Marketing, New Zealand, Answer Engine Optimisation, AI SearchWhat Is Answer Engine Optimisation (AEO) & Why Do NZ Businesses Need It?
AEO helps your brand show up in AI-generated answers - ChatGPT, Gemini, Perplexity and more. Here's what it is, why it matters, and how BLOOM can help.
Tineke Madgwick ·
SEO, SEO Audit, AEO, Digital Marketing, Answer Engine Optimisation, AI SearchSEO vs AEO: How to Rank in Search and AI Answers
Learn the difference between SEO & AEO, why answer engines matter and how to optimise content for Google rankings, AI summaries, snippets & voice search.
Lucy Strack ·