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Website
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AEO, AI Search, Answer Engine Optimisation, Digital Marketing, WebsiteAI “slop” is invisible now. And not just to people.
Part two of “The Race to Mediocracy”. The bit where we put our own website on the line to prove it.
Tineke Madgwick ·
Website, SEO, SEO Audit, AI Search, HubSpotWhat our website rebuild fixed, and what we’re working on.
Five weeks after we moved our website to Next.js, Semrush found two-thirds fewer technical issues than on the old site. In its first month, the site also got slower. Both are true, and the second one was on us, not the framework.
Tineke Madgwick ·
Website, HubSpot, AI, MarketingWe broke our own rules so you don't have to.
We rebuilt our website with Claude Code, then I pushed it live before the team had a chance to check it. We'd never do that with a client's site, which is exactly why we did it with ours.
Lucy Strack ·
Marketing, Digital Marketing, WebsiteIt's All a Load of BS (And I Don't Mean Balance Sheet)
I used to keep a self-written glossary next to me in Zoom meetings. At the time I worked in finance. Without it, I couldn't make sense of what was being said.
Tineke Madgwick ·
HubSpot, SEO, shopify, WebsiteRedirects Explained: How 301 Redirects Improve SEO and User Experience
Learn how to set up redirects in Shopify and HubSpot to improve user experience and maintain SEO health by reducing 404 errors and preserving backlinks.
Lucy Strack ·
shopify, e-commerce, WebsiteShopify Photo Specs
Optimise your Shopify store with the right image specs for better aesthetics and faster loading times. Learn the ideal dimensions and tips for image compression.
Liv Loe ·
WebsiteThe Power of Website Design
Discover how seamless website design builds trust, boosts credibility, and drives conversions - essential for businesses to thrive in a digital-first world
Liv Loe ·