Learn + Explore
Learn
Insights on HubSpot, Shopify, SEO and AEO from BLOOM Transitions.
Topics
AEO, AI Search, Answer Engine Optimisation, Digital Marketing, WebsiteAI “slop” is invisible now. And not just to people.
Part two of “The Race to Mediocracy”. The bit where we put our own website on the line to prove it.
Tineke Madgwick ·
HubSpot, AI, Revenue Agent, InvoicingGetting Paid Without Becoming the Loudest in the Room
How we use HubSpot's Revenue Agent to chase fewer invoices, keep our reminders human, and get back to the work our clients actually hired us for.
Alyssa Hennessey-Arizmendez ·
Website, SEO, SEO Audit, AI Search, HubSpotWhat our website rebuild fixed, and what we’re working on.
Five weeks after we moved our website to Next.js, Semrush found two-thirds fewer technical issues than on the old site. In its first month, the site also got slower. Both are true, and the second one was on us, not the framework.
Tineke Madgwick ·
Website, HubSpot, AI, MarketingWe broke our own rules so you don't have to.
We rebuilt our website with Claude Code, then I pushed it live before the team had a chance to check it. We'd never do that with a client's site, which is exactly why we did it with ours.
Lucy Strack ·
Marketing, Digital Marketing, WebsiteIt's All a Load of BS (And I Don't Mean Balance Sheet)
I used to keep a self-written glossary next to me in Zoom meetings. At the time I worked in finance. Without it, I couldn't make sense of what was being said.
Tineke Madgwick ·
AEO, AI Search, Answer Engine OptimisationWe Spent 90 Days Fixing Our Own AI Visibility
BLOOM went from 0.21% AI visibility to being named in Google AI Overview, with 9 keywords at no 1 and the most-cited URL in our category. Find out how.
Tineke Madgwick ·
AEO, AI Search, Digital Marketing, Answer Engine OptimisationAEO Month Two: 55x Visibility Growth & What the Data Actually Shows
From 0.21% to 11.59% AI visibility in nine weeks. See what BLOOM changed, what moved fastest, and what the month-two AEO data actually shows.
Tineke Madgwick ·
HubSpot, Digital Marketing, Marketing, NZBLOOM's HubSpot Approach Was Born on a Lake
Learn how BLOOM's approach to HubSpot implementation focuses on building a strong foundation, ensuring teams understand the system for long-term success.
Lucy Strack ·
HubSpot, Digital Marketing, Marketing, NZQuick Guide: The 6 Best HubSpot Agencies for SMBs in New Zealand
Compare the top HubSpot agencies in New Zealand for SMB onboarding and business automation. Find the right local partner for your HubSpot implementation.
Tineke Madgwick ·
AI, HubSpot, Digital MarketingThe Best Answers Start With Better Questions
Every month, BLOOM's founder spends an hour with competitors. Inside HubSpot Partner User Groups, and why peer learning is how agencies keep up with AI.
Lucy Strack ·