Author
Lucy Strack
HubSpot, Digital Marketing, Marketing, NZBLOOM's HubSpot Approach Was Born on a Lake
Learn how BLOOM's approach to HubSpot implementation focuses on building a strong foundation, ensuring teams understand the system for long-term success.
Lucy Strack ·
AI, HubSpot, Digital MarketingThe Best Answers Start With Better Questions
Every month, BLOOM's founder spends an hour with competitors. Inside HubSpot Partner User Groups, and why peer learning is how agencies keep up with AI.
Lucy Strack ·
AI, HubSpot, Digital MarketingYou're Probably Wasting Free HubSpot Credits
Your HubSpot plan includes AI tools and credits most businesses never touch. BLOOM breaks down what they are - and how to actually use them.
Lucy Strack ·
SEO, SEO Audit, AEO, Digital Marketing, Answer Engine Optimisation, AI SearchSEO vs AEO: How to Rank in Search and AI Answers
Learn the difference between SEO & AEO, why answer engines matter and how to optimise content for Google rankings, AI summaries, snippets & voice search.
Lucy Strack ·
HubSpot, SEO, shopify, WebsiteRedirects Explained: How 301 Redirects Improve SEO and User Experience
Learn how to set up redirects in Shopify and HubSpot to improve user experience and maintain SEO health by reducing 404 errors and preserving backlinks.
Lucy Strack ·
HubSpotBlind Spots in Your Database
Data Decay - Is your marketing database costing you more than it's worth? Get on top of the hidden issues and optimise your contact lists.
Lucy Strack ·
MarketingTips for Mastering Email in '25
Ultimate guide to mastering marketing emails with our comprehensive list of 2025 tips. Revolutionise your email marketing strategy with actionable insights built for success.
Lucy Strack ·
HubSpotBest HubSpot CRM features for small businesses
Discover how HubSpot CRM can transform your small business with its user-friendly features tailored for growth and efficiency.
Lucy Strack ·
How to Update Google Business Hours
Google Business Information | Make sure Business Information is accurate on Google Business Profile. Follow our step-by-step instructions on how to update Hours on Google Business Manager
Lucy Strack ·
HubSpotTop Reasons to Choose HubSpot Service Hub for Your Team
Choosing the right customer service platform can dramatically improve your team's efficiency and customer satisfaction. Discover why HubSpot Service Hub stands out as the ideal choice.
Lucy Strack ·
HubSpotHubSpot Dashboard Reporting
Transform your business with HubSpot's advanced dashboard reporting for customised insights, real-time analytics, and centralised data management to drive better decision-making.
Lucy Strack ·
Google, GA4Google Analytics 4 (GA 4)
Learn about the key changes in Google Analytics 4, including event-based tracking, data modeling, and improved cross-device tracking. Upgrade now for more control over your data and streamlined reporting.
Lucy Strack ·
HubSpotHubSpot Content Hub | Drag and Drop Website Builder
Discover the power of HubSpot's drag and drop website builder to create a stunning website that captivates your audience, boosts your online presence, and drives results.
Lucy Strack ·
HubSpotHubSpot Sales Hub | Streamline Your Business
Discover how you can optimize your sales process with HubSpot Automation.
Lucy Strack ·
HubSpotHubSpot Marketing Hub | Features and Benefits
Discover the powerful features and benefits of HubSpot Marketing Hub Professional that can revolutionise your marketing campaigns.
Lucy Strack ·