BLOOM Transitions | Search Engine Optimisation (SEO)

BLOOM

The Power of Search Engine Optimisation

SEO Audit

BLOOM are SEO experts who understand the value and implications of your online presence.

An SEO audit is the first step to optimising your website for search engines. An audit will identify issues and areas of improvement that may be hindering your website's search performance. By conducting a thorough SEO audit, we will gain valuable insights into your website's current state and make informed decisions to enhance visibility and ranking.

During an SEO audit, various aspects of your website are analysed, including the structure, content, keywords, metadata, backlinks, and more. This comprehensive evaluation allows you to identify any technical issues, on-page optimisation opportunities, and content gaps that must be addressed.

Market Research

Market research involves analysing your target audience, competitors, and industry trends to gather valuable insights for your SEO strategy.

During market research, you can identify the keywords and phrases your target audience uses to search for similar products or services. This information helps you optimise your website's content and meta tags to align with your potential customers' search intent.

Additionally, market research allows you to analyse your competitors' SEO strategies and identify opportunities to differentiate yourself. By understanding what keywords they are ranking for and the type of content they are producing, you can develop a competitive edge and create a unique value proposition for your target audience.

In-depth market research is essential for developing a successful SEO strategy that maximises your website's visibility and drives relevant organic traffic.

Organic Traffic and Keywords

Organic keywords drive relevant traffic to your website. Users enter keywords and phrases into search engines (like Google) when looking for information, products, or services related to your business.

By effectively leveraging organic keywords, you can optimise your website's content and meta tags to align with the search intent of your target audience. This increases the chances of your website appearing in search results when users search for relevant keywords.

By optimising your website's structure, content, and user experience, you can increase visibility in search results and attract more targeted organic traffic.

This is done through

high-quality and relevant content that addresses the needs and interests of your target audience.
building trusted backlinks
ensuring your website is crawlable and indexable
improve perceived value and authority

Database Management

Marketing, Sales and Service Automation BLOOM are Certified Hubspot Specialists

A secure database has become a vital part of business, but how do you move into the digital world while staying secure?

Customer Relationship Management (CRM) systems are a single place to host your data (goodbye spreadsheets!). By using a CRM system for Sales, Marketing, Service or a combination of any of these, your business can make smarter decisions.

Segment sales pipelines or manage your sales team
Manage your marketing efforts and distribute campaigns
Host your customer service all from one user friendly system.

e-Commerce Store Build/Maintenance

BLOOM are your Shopify Experts.

Already have bricks and mortar? Or launching your store online only?

Either way, BLOOM Shopify experts can complete the full build and ongoing maintenance for Shopify websites.
e-Commerce is becoming increasingly important, especially with the growth of internet users worldwide. Integrating an e-commerce platform with an existing Brick and Mortar store, or even creating an online only business is a great way to reach a large network of people 24/7.

If you are starting out with a Basic Shopify Plan or ready to jump into Shopify Plus, BLOOM does it all.

We know it isn't just about the website too, so work with us on your launch plan and marketing strategies to stand out from the crowd.

Social Media Advertising and Content Creation

Facebook, Instagram & TikTok

Social trends are changing at the speed of light. Let the power of social media work for you, not drag you down. Get the most our of your Social Media Platforms and Meta Business Suite.

BLOOM Social team manage:

Content Planning
Launch Plans
Content Creation
Scheduling
Manage Campaigns
Organic Posts
Paid Advertising
Social Media Management

Successful content must be consistent with the brand to attract likes and shares. BLOOM will ensure Social Media Strategies are inline with your business goals to ensure a consistent message is conveyed.

Search Engine Optimisation (SEO)

Boost your Online Visibility and meet your SEO needs.

Why is SEO so important? Well, let me answer that question with a question… who ever looks on page two of Google?

If you don’t find what you are looking for on page one, usually you’re heading back to the search bar… am I right?

Make the most of organic clicks and ensure that future customers can find your company online. Utilise Google Search to find new customers and differentiate yourself from the competition.

SEO makes your site more visible and yes you do still need SEO even if you are paying for Google Ads. SEO requires regular attention to stay up to date, this is where we can help. BLOOM can assist with a one off audit of your SEO and/or manage ongoing monthly SEO requirements.

Website Performance Audit

This comprehensive audit will take a holistic view of your website performance, traffic trends and backend analytics.

Our SEO audit evaluates your website's capacity to appear as a search result for relevant keywords and phrases.

There are several elements that influence where your website ranks. The audit examines each one to determine whether there are any flaws that need to be addressed or improvements that may be made. The audit will include but not limited to:

Core Web Vitals
Technical Basics & Site Speed
Google Crawling/Indexing
Meta and structured data
Site content (technical perspective)
Canonicalisation
Links, navigation & Backlink analysis
Mobile optimisation
Keyword Ranking

Google Services

Google Ads, Google Analytics, Google Console, Google My Business, Google Tag Manager, and Google Optimise.

With our expert guidance, you can unlock the full potential of these tools and reach a wider audience than ever before.

Our Google services include:

Google Ads: Optimise ads, ensuring your business gets noticed by potential customers.

Google Analytics: Gain valuable website insights, track marketing campaigns, and make data-driven decisions to improve online presence.

Google My Business: We set up and optimise Google My Business profile, ensuring that your business appears in Google Maps and local search results.

Google Tag Manager: Track user behaviour and gain a deeper understanding of your audience's needs and preferences.

Google Optimise: Test and optimise website content and design to improve user engagement and conversion rates.