Google Review Case Study.
Akaroa Criterion Motel offers 12 luxury apartments with stunning views of Akaroa Harbour. They partnered with BLOOM to modernize their website to reflect their exceptional service and premium accommodations, increase their visibility on Google and establish a reliable single source of truth for their customer database.
Akaroa Criterion Motel · HubSpot Customer Platform · Google reviews
- HubSpot Starter Suite
- KNOWING OUR CLIENT
Akaroa Criterion Motel
As a small business, we wanted a simple yet powerful solution to support the Akaroa Criterion. HubSpot’s Customer Platform was the perfect fit for startups and small businesses, offering starter packs across all six hubs. With this, we built their website, launched effective marketing emails, and streamlined their historic data into one clean, centralized platform.
- Service
One of their key goals was to enhance their Google visibility and increase Google reviews, establishing a strong point of difference in a competitive market.
- Reasoning
Google reviews are a powerful tool for businesses, improving local search visibility and SEO by signaling trustworthiness to Google. Positive reviews build credibility as social proof, influencing customer decisions and boosting conversion rates. They also provide valuable feedback for refining offerings and addressing concerns proactively. A strong review profile helps businesses stand out in competitive markets, attract more customers, and build lasting relationships through responsive engagement. Additionally, Google reviews act as cost-effective marketing, driving awareness and growth without extra advertising spend.
October 2024 - December 2024
Four-Month Google Review Campaign Results
40
New Google Reviews
From the email requests sent out, we received 40 new google reviews
4.9
Average Star Rating
From those 40 new reviews, we received an average of 4.9 stars. This is a higher average that their current score
22%
Increase in Google Reviews
They have grown from 180 to 220 Google reviews over the past four months.
Developing a Google Review process
We leveraged Akaroa Criterion Motel's strong rapport with their guests to create a seamless process that integrated into their daily operations without adding extra work.
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- 01.
Collect Customer Details
The Akaroa Criterions booking system runs separately to their HubSpot so a alternative Check-in Form is created to gather key information.
- 02.
Create the Email
The email template was created in the original setup, so this step is simple. Clone and add the latest month's guests. With an upgrade to Marketing Hub Professional, this process can be automated.
- 03.
The Send Lists
Using the HubSpot Lists function, we create customized lists based on who has been a guest in the past month and who has not received a Google Review email historically.
- 04.
The Reviews
Sit back and watch the Google Reviews flow in. Remembering to always reply to reviews to increase the level of SEO on your GMB account.
- Google Review Widget
Google Reviews build trust and highlight the quality of your service or product. We customized a dynamic widget for the Akaroa Criterion website that automatically displays new reviews as they come in. This not only boosts SEO but also shows transparency, keeps the site fresh with user-generated content, and helps convert potential customers by providing real-time social proof.
“We are delighted with the feedback and reviews we've received since launching our new website. BLOOM set up a simple and effective process that's easy for us to use and well-received by our guests. Sending out emails with a seamless click-through to leave reviews has been a game-changer. BLOOM provided all the guidance we needed, and it’s reassuring to know they’re just a phone call away if we need support.”
Services that bring in traffic and conversions without a cost
At BLOOM we want to produce lasting processes that bring in value without the price tag. See how we can add value to your business.